If you're running Meta ads and sending Acuity bookings to Meta via Conversions API, you're probably reporting more conversions than you should be. Usually this is simply because the tracking is broken, but it can also happen because the tracking system doesn't know which bookings should count as ad conversions and which shouldn't. That's something we must define. Most setups skip this entirely.

A little look into a very difficult Acuity Scheduling conversion tracking scenario – conversions in Google Ads and Meta, with Acuity quantity selector.