If you're running Meta ads and sending Acuity bookings to Meta via Conversions API, you're probably reporting more conversions than you should be. Usually this is simply because the tracking is broken, but it can also happen because the tracking system doesn't know which bookings should count as ad conversions and which shouldn't. That's something we must define. Most setups skip this entirely.

When implementing conversion tracking for Acuity Scheduling (for example with Meta Conversions API, Google Ads, or other analytics integrations), it is important to understand the differences between the pricing fields returned by the Acuity API.